We start with the most important phase of the design process: Research. Our goal is to gather as much information as possible about a consumer problem. We scour the retail shelves, study product catalogs, track consumer and industry trends, analyze competitor’s similar products and examine product reviews. We buy the products, test them out and explore the problems. We want to determine if the problem warrants a new design before we develop it further. We also want to determine the marketability of the new product design.
